Photo of beach in Olympic National Park, OregonJeff Richter
Photographer and publisher, Nature's Press

Jeff Richter's journey with film and camera began almost 20 years ago with a walk through Tom Mangelson's gallery in Jackson, Wyoming, that inspired him to take up the camera and teach himself the art and craft of nature photography. Jeff has had hundreds of images appearing in print since then. Sierra Club, Audubon, The Nature Conservancy, NorthWord Press, Brown Trout, Willow Creek, Wisconsin Trails Magazine, Milwaukee Journal/Sentinel and LoonWatch are among the publishers and organizations that have used Jeff's images.

In 2001, Jeff won an I.R.M.A. Award from the International Regional Magazine Association for his photo essay on albino deer. In 2002, he placed two finalists in the BBC/British Gas International Photographer of the Year awards. Long-time publishers of Wisconsin Trails magazine, Howard and Nancy Mead, have called Jeff the best nature photographer in the state. Wisconsin Public Radio host Larry Mueller has been trumpeting his admiration for Jeff's images for many years.

Nature's Press was founded by Jeff Richter in 2003. Jeff iis the photographer, author and publisher most recently of Pure Superior: Lake Superior Photographs by Jeff Richter (2009). His 2007 book, White Deer: Ghosts of the Forest, has attracted nation-wide attention after a Wisconsin Public Television InWisconsin segment on the book began to circulate through the internet. Seasons of the North, Jeff's first book, is in its fifth printing. Jeff works exclusively with film, and remains a stalwart against the credibility erosion brought by computer-aided manipulations of digital photography.

Praise for Pure Superior:

"This is an intimate book made not for quick glances but longing looks. John Bates talks about full attention; and that is what Pure Superior requires. Well worth the effort, it is both a reference and teaching volume. It is spiritual without a formal religion. Did I mention the photographs? They are the gifts Jeff Richter gives us. Through his eyes we all see."
--Mike Skubal, Rhinelander Daily News

"The new book is a stunner!""
--What Goes Round, Bayfield, Wisconsin

Praise for White Deer:

"Anything rare or unusual captures peoples' attention and imagination. I have seen thousands of deer while hunting, driving, or just being outdoors, but I am always alert to the chance of seeing something really rare ... a huge buck, a newly dropped fawn, or maybe even an albino deer! Jeff Richter's photographs and the accompanying prose by John Bates bring to life the albino deer, which most of us will never get to observe in the wild. The images will be a joy for any wildlife enthusiast." --Scott Craven, Ph.D., Professor of Wildlife Ecology, UW-Madison, and regular guest on Wisconsin Public Radio

"As rare as it may be to catch a glimpse of the mysterious albino deer in northern Wisconsin, I've discovered it is equally rare to find a wildlife photographer as authentic and connected to nature as Jeff. My first encounter with this innate talent was on a late afternoon canoe paddle in search of the elusive loons. Witnessing Jeff's respectful interaction and ability to portray the magical red-eyed spirit onto film, it became apparent this artist had spent an enormous part of his life immersed in and observing the natural world. This time spent has transformed into a collection of rare and relevant images--powerful reminders of our need to protect wildlife for our own and future generations to enjoy." --Tess Gallun, Reel Life Films, Emmy Award-winning documentary filmmaker who has produced work for Outdoor Wisconsin, The Discovery Channel and PBS.